BEC and Coalition on Sustainable Tourism launched Hong Kong's Great Outdoors Guide-Map in 2005. This is the first-ever bilingual eco-tourism guide-map that introduces the best 55 nature and cultural destinations in Hong Kong, in addition to six popular itineraries with photos, location maps, transportation guide and travel tips.

To encourage eco-tourism in Hong Kong, the Guide-Map has highlighted 4 main aspects of nature and cultural destinations: Hong Kong's wild sides, heritage, rural communities, as well as great destination for hiking. With the support from Dr Martin Williams in providing the content, initial design and photos, this Guide-Map has facilitated the accessibility and attraction of eco-tourism destinations to both tourist and local people.

Hong Kong is far more than simply a metropolis. Some 40 percent of the land area is designated as country park. There are rugged hills and cliffs, spectacular coastline, mangrove-fringed wetlands, and old villages and temples where you can simply relax and enjoy your holiday. However, not many of us in Hong Kong, or our visitors, have ventured out to explore these numerous hidden treasures. While the concept of eco-tourism, heritage tourism and sustainable tourism are still at an early stage of development, it is clearly a growing trend with strong community, business and visitor interest.